In a bold move that underscores its deep-rooted connection to Nigerian culture and youth expression, Guinness Nigeria has been unveiled as a Gold Sponsor for Big Brother Naija Season 10—the landmark edition of Africa’s biggest and most-watched reality TV show.
Announced in a compelling statement ahead of the much-anticipated season, Guinness pledged its unwavering commitment to championing authenticity, creativity, and the vibrant energy of Nigeria’s youth.
Yinka Bakare, Marketing and Innovations Director at Guinness Nigeria, emphasized the significance of the partnership:
> “We’re excited to be a Gold Sponsor of Big Brother Naija Season 10. For 75 years, Guinness has stood as a symbol of originality and resilience in Nigeria. This sponsorship reflects our commitment to celebrating authenticity, creative expression, and the rich diversity of Nigerian youth culture.”
The brand is set to electrify viewers with bold and immersive activations both within and beyond the Big Brother house. From thrilling challenges to exclusive bar-side experiences and one-of-a-kind content, Guinness aims to leave an unforgettable mark on this iconic season.
John Ugbe, CEO of MultiChoice Nigeria, echoed the excitement:
> “Guinness is a brand that speaks directly to the passion and creativity of the BBNaija audience. Their involvement this season is a natural fit, and we’re thrilled to have them on board to elevate the experience for our fans.”
As the countdown to Season 10 begins, fans can expect a perfect blend of entertainment and cultural celebration—powered by the unmistakable boldness of Guinness. With this dynamic collaboration, the stage is set for a season filled with fire, flair, and unforgettable moments.
PIONEER NEWS 