In a surprising twist that’s bound to shake up Nigeria’s pay-TV market, MultiChoice Nigeria has slashed the price of its DStv decoder by a staggering 50%, dropping it from ₦20,000 to just ₦10,000.
The announcement was made via the official X (formerly Twitter) handle of Nigerian Stories, sending waves of excitement across social media platforms. The drastic price cut is seen as a strategic move to lure in new customers and regain market dominance amid rising competition and growing subscriber concerns over economic hardship.
Industry watchers believe this bold initiative could trigger a pricing war in the entertainment sector and significantly boost DStv’s customer base, particularly among budget-conscious viewers.
While MultiChoice has yet to release a formal press statement detailing the duration of the promo or whether it applies to all DStv packages, consumers are already reacting positively online—many calling it a “welcome relief” and “long overdue.”
This development comes at a critical time when affordability is driving consumer choices, and entertainment remains a much-needed escape for millions of Nigerian households.
Stay tuned for more updates as the story unfolds.