In a dramatic twist shaking Nigeria’s entertainment and pay-TV industry, MultiChoice Nigeria has reported a staggering 44% drop in subscription revenue, according to a post on Nigerian Stories’ official X (formerly Twitter) handle.
The company’s revenue nosedived from $355.93 million in the financial year ending March 2024 to just $197.74 million by March 2025 — a monumental loss attributed to the mass exodus of subscribers.
This sharp decline has sent shockwaves through the industry, highlighting a growing discontent among viewers over rising subscription costs, inconsistent service delivery, and the proliferation of cheaper or free digital alternatives.
Analysts say the development may mark a turning point in Nigeria’s pay-TV landscape, with many consumers now gravitating toward streaming platforms, local content hubs, and pirated digital options, eroding the once-dominant grip of satellite television.
“This is more than just a dip — it’s a wake-up call,” said a media analyst in Lagos. “MultiChoice is facing an existential crisis in Nigeria if drastic measures aren’t taken to reinvent its offerings.”
As the pressure mounts, stakeholders are eager to see how MultiChoice will respond — whether with price cuts, improved customer service, or a shift to a more flexible, digital-first model. For now, the company is bleeding revenue, and the exodus appears far from over.
Stay tuned for more updates as this developing story unfolds.
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