MultiChoice, the parent company of DStv and GOtv, has once again announced an increase in subscription prices, set to take effect from March 1, 2025. This marks yet another price adjustment, sparking frustration among Nigerian subscribers already grappling with economic hardship.
The company disclosed the new rates in a statement sent to its customers on Monday, titled “Price Adjustments for DStv and GOtv Packages.”
MultiChoice defended the latest increase, citing rising operational costs, currency depreciation, and inflation. The company emphasized its commitment to delivering “world-class homegrown and international content through the best technology.” However, many subscribers see this as yet another blow amid Nigeria’s worsening economic realities.
New Subscription Rates
The adjusted pricing will affect all DStv and GOtv bouquets, with significant jumps in subscription costs:
DStv New Prices:
Premium – N44,500 (up from N30,000)
Compact Plus – N30,000 (up from N19,000)
Compact – N19,000 (up from N15,700)
GOtv New Prices:
GOtv Supa Plus – N16,800
GOtv Supa – N11,400
GOtv Max – N8,500
GOtv Plus – N5,800 (up from N4,850)
GOtv Jinja – N3,900 (up from N3,600)
Many Nigerians have taken to social media to express their outrage, calling the hike unjustifiable and exploitative. With dwindling incomes and rising living costs, customers argue that MultiChoice should reduce prices or at least introduce flexible, pay-per-view options to cushion the financial burden.
Despite the backlash, MultiChoice has remained firm, insisting that the price increase is necessary to sustain operations amid Nigeria’s volatile economy.
With this latest adjustment, the pressure is mounting on regulatory bodies like the Federal Competition and Consumer Protection Commission (FCCPC) to intervene. Will the Nigerian government step in to regulate subscription costs, or will Nigerians be left to bear the brunt of yet another corporate decision?
Only time will tell.
PIONEER NEWS 