Conservative leader Kemi Badenoch faces an uphill battle in persuading the British public that she is fit to lead the nation, as a new YouGov poll exposes deep skepticism about her leadership credentials.
As she nears 100 days at the helm of the Tory party, the figures paint a bleak picture of her political standing. Among Conservative voters, just 26% believe she has the qualities of a future prime minister. Even among those who voted Tory in 2024, fewer than half (48%) see her as a credible leader for the country.
The numbers plummet even further when the entire electorate is considered—only 14% of Britons believe Badenoch is suitable for the top job. Among opposition supporters—Labour, Liberal Democrats, and Reform UK—around two-thirds outright reject her leadership potential.
Beyond doubts over her capability, trust remains a major hurdle. Nearly twice as many Britons (39%) consider Badenoch untrustworthy compared to the 19% who see her as reliable. Similarly, 39% of voters find her dislikable, while only 24% hold a positive view of her.
Yet, Badenoch still enjoys significant backing within her party. Among 2024 Conservative voters, 56% approve of her performance, while just 17% express dissatisfaction.
Tory Turmoil: Reform UK Gains Ground
Badenoch’s leadership struggles come at a time when the Conservative Party is losing ground to Nigel Farage’s Reform UK. A recent poll by HuffPost revealed the Tories had slipped to third place, trailing both Labour and Reform UK.
Meanwhile, a JL Partners poll for The Sunday Times suggests that Reform UK could win 102 seats in the next election—a dramatic surge from their current five. The same poll predicts Labour would lose 211 seats but still emerge as the largest party with 200 MPs, narrowly ahead of the Conservatives on 190.
With the next general election looming, Badenoch faces a monumental challenge in rebuilding her credibility and rallying her party. The question remains: can she turn the tide, or is her leadership already doomed?